The Belgian Gunter Pauli, founder of Zeri (Zero Emissions Research Initiative ) who for years traveling the world to know and put into practice his theories, presented yesterday, March 9, at Rome his new book, Blue Economy - 10 years, 100 inventions, 100 million jobs , published by Edizioni Ambiente . During the conference, held at Palazzo De Carolis from WWF and the banking group UniCredit , which launched an ambitious program for reducing emissions of CO2 acquiring large solar power plants, and marketing guru green technologies has exposed futuristic ideas, at first sight, but data in hand, achievable.
the motto 'we use what we have (we use what we haves )', as does any natural ecosystem, which knows no waste or globalization, Paul has added a number of corollaries:
- be creative and innovative;
- use physics to your advantage (eg. variables such as pressure and temperature) and not the chemical
- creating synergies between activities and spin-offs for other activities (based on the theorem of physics that 'nothing is created and nothing is destroyed ');
- not to produce waste
- create jobs;
- do (taking a lead from nature, but do not try).
'best choices', and Pauli, 'are the cheapest' (meaning to 'economy' the intelligent use of resources). The advantage of this enlightened vision is a business model designed to measure and adapted to local communities: a vehicle for sustainability and economic development.
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